Smart Prescription is the only European supplement company to offer a choice of over 300 products manufactured in accordance with ISO 22000 standards or pharmaceutical GMP standards (Good Manufacturing Practice). All products are supplied at doses and in forms shown to be effective by scientific research.

Prescribers have access to a dedicated advice hotline manned by a health professional specialising in nutritional supplementation.

Smart City® SA, of which Smart Prescription is the new prescriber division, is a leading player in the European supplement market. The company has been operating across a number of internet sites for more than a decade. Smart City's monthly newsletter, NutraNews, published by the Foundation for Free Choice, contains highly-regarded information which is often reproduced by other media.